Website Whip-Smart Service Providers Limited
Job Title: Retail Trade Representative
Industry: FMCG / Retail
Location: Ojodu Berger,Lagos
Employment Type: Full-Time
Salary: N140,000
*Job Summary*
The Retail Trade Representative is responsible for driving sales growth, ensuring product availability, and maintaining strong relationships with retail outlets. The role involves visiting assigned stores, merchandising products, monitoring stock levels, and executing trade marketing activities to maximize brand visibility and sales performance.
*Key Responsibilities*
1. Sales & Business Development
Achieve assigned sales targets within designated territory
Identify new retail outlets and onboard them
Promote company products and secure orders from retailers
Monitor competitor activities and provide market feedback
2. *Merchandising & Brand Visibility*
Ensure proper product display in stores according to company standards
Implement promotional and trade marketing activities
Maintain clean, organized, and attractive product shelves
Ensure correct pricing and visibility of all products
3. *Relationship Management*
Build and maintain strong relationships with store owners and managers
Address retailer concerns and resolve issues promptly
Ensure customer satisfaction and loyalty
4. *Inventory & Stock Management*
Monitor stock levels in stores and prevent stock-outs
Coordinate with distributors to ensure timely product delivery
Track product movement and report slow/fast-moving items
5. *Reporting & Administration*
Submit daily/weekly sales and activity reports
Maintain accurate records of visits, orders, and collections (if applicable)
Provide feedback on market trends and customer preferences
*Requirements*
Minimum of OND/HND/BSc in Marketing, Business Administration, or related field
1–3 years experience in FMCG or retail sales
Strong communication and negotiation skills
Good knowledge of the local market and retail landscape
Ability to work independently and meet targets
Basic understanding of merchandising principles
*Key Skills*
Sales and negotiation
Relationship management
Time management and organization
Market awareness
Problem-solving skills
*KPIs (Performance Metrics)*
Sales target achievement
Number of active retail outlets
Product availability (reduced stock-outs)
Visibility and merchandising compliance
Customer/retailer retention rate
Interested and qualified candidates may forward their CVs to whipsmartrecruitment@gmail.com with Job Title as Subject. or Via Whatsapp 09131150110