National Sales Manager

Job Title: National Sales Manager (NSM)
Location: Onitsha, Anambra State
Department: Sales & Marketing
Reports To: Managing Director / Executive Management
Job Summary
The National Sales Manager (NSM) is responsible for developing and executing the company’s nationwide sales strategy to drive revenue growth, expand market share, and strengthen customer relationships. The role requires strong leadership of regional sales teams, deep understanding of distribution networks, and hands-on experience in selling manufactured products across diverse markets.

Key Responsibilities
Develop and implement a comprehensive national sales strategy aligned with company objectives.
Drive revenue growth and achieve monthly, quarterly, and annual sales targets.
Manage and supervise regional and area sales managers across the country.
Expand distribution channels, including wholesalers, distributors, and key accounts.
Identify new market opportunities and penetrate untapped regions.
Monitor market trends, competitor activities, and customer demands to inform strategy.
Oversee pricing strategies, promotions, and product positioning.
Ensure efficient product availability and distribution across all regions.
Build and maintain strong relationships with key customers, distributors, and partners.
Collaborate with production and supply chain teams to ensure demand forecasting and product availability.
Prepare and present regular sales reports, forecasts, and performance analysis to management.
Drive brand visibility and coordinate sales campaigns and activations.
Ensure compliance with company policies, credit controls, and payment collections.
Recruit, train, and mentor sales team members to enhance performance.

Key Performance Indicators (KPIs)
Achievement of national sales targets
Market share growth
Expansion of distribution network
Revenue and profitability growth
Customer acquisition and retention rates
Efficiency of sales operations and collections
Regional performance consistency
Qualifications & Experience
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5–10 years’ experience in sales, preferably within a manufacturing company.
Proven track record of managing nationwide sales operations and achieving targets.
Experience in managing distributors, wholesalers, and large retail networks.
Strong understanding of FMCG or plastic/consumer goods market is an added advantage.
Key Requirements
Must be fluent in English, Hausa, and Yoruba (spoken and written).
Strong knowledge of the Nigerian market and regional sales dynamics.
Ability to travel extensively across the country.
Proficiency in Microsoft Office tools and CRM/sales management software.
Strong commercial awareness and negotiation skills.
Skills & Competencies
Excellent leadership and team management skills
Strong sales and negotiation abilities
Strategic thinking and business development skills
Data-driven decision-making and analytical skills
Excellent communication and interpersonal skills
Ability to work under pressure and meet targets
Strong problem-solving and conflict resolution skills
Personal Attributes
Result-oriented and highly driven
High level of integrity and professionalism
Resilient and adaptable to market challenges
Proactive and innovative thinker
Strong customer focus
Working Conditions
Frequent nationwide travel required
Combination of office-based work and field operations
May require extended working hours to meet targets
Job Specification
The ideal National Sales Manager should:

Have extensive experience in selling manufactured products across multiple regions in Nigeria
Possess strong distributor and channel management expertise
Demonstrate the ability to build and scale sales structures nationwide
Be culturally aware and capable of engaging customers across different regions and languages
Have a strong grasp of pricing, margins, and cost-to-serve in a manufacturing setup
Be capable of aligning sales activities with production capacity and supply chain realities
How to Apply
Interested and qualified candidates should submit their CV/Resume to reliablesteelplasticrecruit@gmail.com with the subject line “Application for National Sales Manager.”

Application Deadline: 25/04/2026