Website Etcon Analytical and Environmental Systems & Services Limited
Specialized in the sales, marketing, distribution, installation
Job Description
Engaging and relevant digital content across various platforms, like blog posts, social media updates, videos, and infographics, to attract and inform potential customers, while aligning with the brand’s marketing objectives, often incorporating SEO practices to maximize reach and visibility online.
Job Responsibilities
Content ideation and planning: Brainstorming and developing content strategies aligned with marketing goals, identifying target audience interests, and creating content calendars.
Writing and editing content: Crafting compelling blog posts, articles, social media captions, website copy, email newsletters, and other digital content, ensuring proper grammar and style.
Visual content creation: Producing or managing the creation of graphics, infographics, videos, and other visual content to enhance engagement.
SEO optimization: Incorporating relevant keywords and optimizing content for search engine ranking to increase organic traffic.
Social media management: Posting and scheduling content across various social media platforms, engaging with followers, and monitoring analytics.
Content promotion and distribution: Utilizing various channels like email marketing, social media campaigns, influencer partnerships to reach the target audience.
Analytics and reporting: Tracking key metrics like website traffic, social media engagement, and lead generation to measure content performance and identify areas for improvement.
Collaboration with marketing teams: Working closely with marketing teams to align content strategy with overall marketing campaigns and objectives.
Staying updated on trends: Keeping abreast of the latest digital marketing trends, emerging platforms, and best practices for content creation.
Requirements
Interested candidates should possess a B.Sc Marketing and Computer Science with 3 – 5 years work experience.
Skills required:
Excellent writing and editing skills
Understanding of SEO principles
Visual design and multimedia skills
Social media marketing expertise
Strong communication and collaboration skills
Analytical skills to interpret data and measure performance
Knowledge of content management systems (CMS).
Interested and qualified candidates should send their CV to: hr@etconanalytical.com using the Job Title as the subject of the email.