CRM & Email Marketing Specialist

Role Overview
We are looking for a CRM & Email Marketing Specialist to manage our Customer Relationship Management (CRM) system, execute targeted email marketing campaigns, and support our customer loyalty initiatives. The ideal candidate will work closely with the marketing, sales, and customer success teams to drive customer engagement, retention, and revenue growth through data-driven strategies. A strong understanding of luxury brand positioning, visual aesthetics, and fashion industry experience is a plus.

Key Responsibilities:

CRM Management & Optimization

Assist in setting up, managing, and optimizing the CRM platform for efficient customer segmentation and lead nurturing.
Ensure data accuracy, proper tagging, and segmentation for personalized marketing campaigns.
Develop and maintain automated workflows for customer engagement, including welcome sequences, abandoned cart reminders, and reactivation emails.
Troubleshoot CRM issues and ensure seamless integration with email marketing and loyalty programs.

Email Marketing & Automation

Plan, create, and execute email marketing campaigns to drive customer engagement and conversions.
Ensure that emails align with content plans and generate maximum revenue.
Write compelling email copy and collaborate with designers for high-performing email templates.
Set up A/B testing, analyze campaign performance, and optimize open rates, CTR, and conversions.
Ensure email list hygiene and compliance with email marketing best practices (GDPR, CAN-SPAM, etc.).

Loyalty & Retention Strategies.

Assist in the implementation and management of the CRM/Loyalty program to drive customer retention.
Track customer engagement and use insights to refine rewards, incentives, and retention strategies.
Work with the marketing team to create email drip campaigns for loyalty members.

Reporting & Insights

Analyze CRM and email marketing performance metrics (open rates, engagement, churn, CLV, etc.).
Generate reports with actionable insights to improve customer journeys.
Work closely with the sales team to track lead nurturing and conversion performance.

Collaboration & Training

Support the sales, customer success, and marketing teams in using CRM and email marketing tools effectively.
Train internal teams on best practices for CRM, email marketing, and automation.
Collaborate with designers and copywriters to enhance campaign effectiveness.

Requirements:

2+ years of experience in CRM management, email marketing, or digital marketing.
Hands-on experience with CRM software (e.g., HubSpot, Salesforce, Zoho, or similar).
Proficiency in email marketing platforms (Mailchimp, Klaviyo, ActiveCampaign, or similar).
Strong understanding of customer segmentation, automation, and retention strategies.
Data-driven mindset with experience in A/B testing, analytics, and reporting.
Excellent copywriting and communication skills.
Ability to work collaboratively across multiple teams.

Preferred Qualifications:

Experience with loyalty program platforms is a plus.
Knowledge of email HTML/CSS for template customization (optional but beneficial).
Basic understanding of SQL or data querying for CRM analytics.
Luxury mindset and an understanding of luxury visual aesthetics.
Fashion industry experience is a plus.