Alliance T Global
Lead, Brand Strategy (Full-time)
Location: Lagos
Industry: Advertising / Marketing
This is a unique opportunity to shape and lead high-impact brand initiatives across diverse markets and client portfolios.
As the Lead, Brand Strategy, you will play a central role in developing and executing innovative strategies that drive brand awareness, customer loyalty, and business growth.
Key Responsibilities:
– Develop and implement comprehensive brand strategies aligned with client goals
– Conduct market and competitor research to uncover trends and insights.
– Define brand positioning, messaging, and value propositions.
– Collaborate with cross-functional teams to ensure consistent brand messaging.
– Lead the creation and maintenance of brand guidelines and visual identity.
– Oversee integrated marketing campaigns to support brand initiatives.
– Analyze brand performance metrics and recommend strategic improvements.
– Manage relationships with agencies and vendors to ensure quality execution.
– Present strategies to clients and executive stakeholders.
– Champion compelling brand storytelling across all platforms.
– Mentor and support team members to build a high-performing culture.
What We’re Looking For:
– Bachelor’s degree in Marketing, Business Administration, or related field.
-Strong strategic, analytical, and project management skills.
– Excellent communication and stakeholder engagement abilities.
– A creative mindset with a sharp eye for design and storytelling.
-Proficiency in market research tools and data analytics.
– A collaborative, self-motivated, and results-driven personality.
– Up-to-date on industry trends and marketing innovations.