Website COMPLESITY
Digital Marketing Expert (Google, Meta & TikTok Ads)
Company: Complesity
Location: Abuja / Lagos / Remote
Job Type: Full-Time
About Us
Complesity is a forward-thinking digital conglomerate redefining marketing, technology, and commerce across Africa. Our portfolio includes fast-rising brands in luxury fashion, e-commerce, health, logistics, and tech innovation. We don’t just run ads — we engineer profitable systems that convert, scale, and sustain.
We’re now hiring a Digital Marketing Expert who combines data-driven performance marketing with creative storytelling — someone who understands how to build full-funnel strategies, from awareness to conversion, using Google, Meta, and TikTok.
Key Responsibilities
Plan, execute, and optimize Google Ads, Meta Ads, and TikTok Ads campaigns with clear ROAS goals.
Build sales funnels and high-converting landing pages, coordinating with the design and web teams.
Conduct keyword research, audience segmentation, and pixel integration across all channels.
Develop and direct content strategy, ensuring creative assets align with campaign objectives.
Track performance metrics (CPC, CTR, CPA, ROAS, LTV) and generate weekly and monthly performance reports.
Stay ahead of digital trends, algorithm updates, and emerging ad technologies.
Collaborate with internal marketing, creative, and analytics teams to achieve campaign synergy.
Perform A/B testing to improve copy, creatives, and user experience for maximum conversions.
Required Skills & Competencies
Expert-level experience in Google Ads (Search, Display, Shopping, YouTube).
Expert-level experience in Meta Ads (Facebook, Instagram, Audience Network).
Expert-level experience in TikTok Ads Manager.
Proven experience building and optimizing sales funnels and landing pages (e.g., ClickFunnels, WordPress, Webflow).
Strong creative and analytical balance — understands both content direction and data performance.
Knowledge of pixel tracking, conversion API, Google Tag Manager, and analytics dashboards.
Excellent understanding of content creation, brand storytelling, and ad copy psychology.
Self-driven, detail-oriented, and capable of managing multiple campaigns simultaneously.
Preferred Qualifications
2+ years of proven experience running paid campaigns across major digital platforms.
Certification in Google Ads, Meta Blueprint, or TikTok Marketing is an added advantage.
Hands-on experience in funnel automation tools (e.g., HubSpot, ActiveCampaign, Zapier).
Familiarity with luxury or e-commerce brands is a strong plus.
Benefits
Competitive salary + performance bonuses.
Access to Complesity’s exclusive marketing tools and training systems.
Opportunity to lead large-scale campaigns across multiple African markets.
Fast-paced, innovation-driven work environment with global exposure.
How to Apply
If you are a results-driven marketer with a passion for storytelling and conversion, apply now with your CV, portfolio of campaigns, and any certifications that demonstrate your expertise.
📩 Send your application to: jobs@complesity.com
🌐 Learn more: www.complesity.com