Website NBTLive Online News Platform
Where Truth Meets Purpose
About NBTLive
NBTLive is a fast-growing digital news platform delivering timely, accurate, and engaging content across politics, entertainment, lifestyle, business, and global affairs. With a vision to become a trusted voice in African media, we are looking for a highly motivated professional to join our team and play a key role in both publishing and growing the brand.
Position Overview
The News Publisher & Digital Marketing Executive will be responsible for publishing daily news articles, optimizing them for SEO, and promoting NBTLive across digital platforms. This role also includes developing marketing strategies to boost readership, driving revenue through ads and sponsorships, and ensuring NBTLive’s continued growth in the competitive media landscape.
This is a hybrid role that combines editorial responsibilities with marketing and revenue generation.
Key Responsibilities
1. News Publishing & Editorial
Publish and update daily news stories on NBTLive’s platform.
Write, edit, and curate content to meet journalistic standards.
Monitor breaking news and trending topics, ensuring NBTLive is among the first to publish.
Fact-check articles and ensure accuracy before publication.
2. SEO & Content Optimization
Conduct keyword research to boost article ranking on Google.
Use internal and external linking strategies to strengthen SEO.
Monitor website analytics to adjust content strategies for maximum visibility.
Optimize headlines, tags, and metadata for audience engagement.
3. Digital Marketing & Promotion
Promote NBTLive content across all social media platforms.
Develop strategies to grow NBTLive’s audience organically and through paid promotions.
Drive traffic from WhatsApp, Facebook, Instagram, and other digital channels.
Build and engage with NBTLive’s online community.
4. Revenue Generation
Explore and implement monetization opportunities (Google Ads, Propeller Ads, Affiliate Marketing, Sponsored Posts, etc.).
Attract paid collaborations, advertising deals, and brand partnerships.
Drive fundraising efforts through media grants and donations.
Earn commission on direct revenue generated from your marketing efforts.
5. Innovation & Strategic Growth
Suggest and implement new strategies to grow readership and engagement.
Stay updated with media, tech, and digital marketing trends.
Contribute to shaping NBTLive’s long-term growth strategy.
Requirements
Bachelor’s degree in Mass Communication, Journalism, Marketing, or related fields (preferred but not mandatory with experience).
Strong writing, editing, and communication skills.
Experience in SEO, content publishing, and digital marketing.
Proficiency with CMS platforms (e.g., WordPress) and social media management.
Ability to work remotely with minimal supervision.
Self-driven, creative, and passionate about media and digital innovation.